February 27, 2012 – 10:46 am
If you love watching companies go head-to-head and battle it out in front of the public via advertising, you’ll love this. For years, Audi has stepped up their game and they have been advertising that BMW has been resting on their laurels and that Audi is the new “car to own”. Check out the billboard [...]
February 23, 2012 – 12:48 pm
I want to talk about one of the biggest missed opportunities for branding on your construction site – your employees. Yes, those people walking around wearing your logo on their hard hats and safety vest, driving trucks and machinery with your brand all over it and standing underneath that large sign with your name on [...]
February 21, 2012 – 8:01 am
Happy Mardi Gras from the Brand Constructors!
February 20, 2012 – 10:58 am
Not much more that we can say.
February 15, 2012 – 5:41 pm
“Go big or go home.” I’m not sure who said it, but it is good advice, especially in the construction marketing arena.
I’ve been talking about branding your construction site and sometimes it pays to go big. Any time you have a project that is high profile, high traffic, big, and/or long-term it pays to get [...]
February 13, 2012 – 9:10 am
In the construction industry, price obviously matters, but it can not be the only thing that matters. We’ve told our clients, preaching sometimes, to move past price and work on experience. This is hard in construction, but you can still sell the value of good customer service and being the expert in what you do. [...]
February 8, 2012 – 10:20 am
One of the biggest mistakes (or at least missed opportunities) I see in construction marketing is forgetting to brand the construction site. Think about it, the construction companies that mark the construction barrels with their name are household names in your city. I know they probably mark them to prevent them from being stolen, but [...]
February 6, 2012 – 10:15 am
For Facebook’s 8th birthday, they are going public. Who would have thought eight years ago a website that’s content is completely user driven could be such a power house business and connect most of the world.
Now, it’s hard to remember a world without Facebook, Twitter, and YouTube, but you only have to think back to [...]
February 1, 2012 – 11:00 am
One of the easiest, biggest impact ways to market a construction company, general contractor (GC), or sub-contractor, is to have signs and banners on construction sites.
For a GC, it tells prospective customers what kind of work you do by showing them what you are working on now. Multiple job sites have an even bigger impact. [...]
