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Category Archives: Uncategorized

Why Advertising Fails…

August 4, 2010 – 8:37 am

I recently a rather amusing list of why advertising fails. You may wonder what is amusing about failure. Just Google “Fail” images and you will see a lot of funny failures. In regards to this list, it is more some of the shear obvious reasons to us and also when we have see companies totally [...]

By Perryn | Also posted in brand marketing | Tagged , , | Comments (0)

Repost: The Nuts and Bolts of Brand Marketing

January 22, 2010 – 10:00 am

In case you are a new reader of our blog, you should take a look at one of our very first post by our Chief Branding Officer Rob Folse entitled “The Nuts and Bolts of Brand Marketing“. It is a short read, but it discusses the elements of brand marketing and creating marketing tools to [...]

By Perryn | Comments (0)

Construction Awards: Why Submit?

January 12, 2010 – 7:06 am

One of our clients, Barriere Construction, has been on an award winning spree! Our team helped Barriere win 7 awards for two of their projects this fall including the ABC National’s Excellence in Construction Eagle Award for Infrastructure/Heavy, NAPA’s Quality in Construction Asphalt Award, and South Central Magazine’s Best of 2009, Award of Excellence-Transportation. This [...]

By Perryn | Also posted in Business, Construction Industry, brand marketing | Tagged , , , , , , | Comments (0)

The Nuts and Bolts of Brand Marketing

June 18, 2009 – 6:23 pm

Unlike more tradtional and widely accepted forms of marketing such as advertising used to generate often short-lived bursts of new business from previously un-branded prospecs, brand marketing facilitates exposure to the brand experience while reinforcing the marketer’s value proposition. So, what does this mean, and how the heck do we make it happen. Well, first [...]

By Rob | Tagged , , | Comments (6)

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