January 26, 2010 – 11:06 am
When you plan out your goals for the new year and sketch out how things will shape up, do you consider how you will market your company or communicate with your clients? Do you have a budget for marketing? How do you know you won’t go through the entire budget in 4 months? Over the [...]
January 25, 2010 – 9:06 am
I would be remiss as a New Orleanian and a New Orleans company if I did not post this today, Who Dat! Congratulations to the New Orleans Saints for making it to the Super Bowl. Best of luck and remember you have an entire city rooting for you.
January 22, 2010 – 10:00 am
In case you are a new reader of our blog, you should take a look at one of our very first post by our Chief Branding Officer Rob Folse entitled “The Nuts and Bolts of Brand Marketing“. It is a short read, but it discusses the elements of brand marketing and creating marketing tools to [...]
January 19, 2010 – 10:08 am
A co-worker found this great article on How Stuff Works.com about the 10 Construction Projects That Broke the Bank which includes a project that lasted from 1991 to 2007 that put 10 lanes of Boston Traffic underground. This project, nicknamed “The Big Dig”, was originally estimated at $2.6 billion and was completed at $14.8 billion. [...]
January 12, 2010 – 7:06 am
One of our clients, Barriere Construction, has been on an award winning spree! Our team helped Barriere win 7 awards for two of their projects this fall including the ABC National’s Excellence in Construction Eagle Award for Infrastructure/Heavy, NAPA’s Quality in Construction Asphalt Award, and South Central Magazine’s Best of 2009, Award of Excellence-Transportation. This [...]
January 8, 2010 – 8:05 am
The picture on the right looks like an odd Photoshop creation, but it is real. In March of 2009, KFC was creating buzz through a new grassroots, guerrilla style marketing campaign – filling potholes. KFC hires road crews from construction companies around the country and they spray painted a white tag that said “Repaired by [...]
January 4, 2010 – 9:53 am
Surprising news from Texas – Kraft Foods is sponsoring the demolition of Texas Stadium. The food company has a contest where the winner will be able to press the button to demolish the stadium. In a recent article on the Brand Channel, the post suggest this warm community sponsorship could backfire and turn into a [...]