February 23, 2010 – 11:23 am
I’m not talking about the Winter Olympics, but a recent marketing rule of thumb that I read. I came across 6 Rules of Thumb for marketing in the A/E/C industry (Architecture/Engineering/Construction) while reviewing for my upcoming CPSM exam. The rule was that engineers spend less in marketing because their are not the prime on projects, [...]
February 18, 2010 – 5:54 pm
Recently a few run down buildings in the neighborhood were torn down. The first is an apartment complex just across the street from our office building. It looked like it was falling down before Hurricane Katrina in 2005 and it only got worse. Occasionally, a porch would fall down and expose more of the wreckage [...]
February 16, 2010 – 10:30 am
It’s Mardi Gras here in New Orleans. Even if you’re not here in the Crescent City, take a minute to relax and we’ll have a toast in your honor. Les bon temps roule! (That’s “Let the good times roll!”)
February 11, 2010 – 11:12 am
I recently read an article in SMPS’s publication Marketer, about the 10 red flags to notice when hiring a web design firm. (You can download a pdf of the entire publication.) I totally agree with most of the red blags, eight of them in fact. I appreciate an article like this because it helps my [...]
February 9, 2010 – 10:53 am
Our parent company, Design the Planet, wrote a great post this morning spotlight the transition from newspapers to websites. The recent Super Bowl win by the New Orleans Saints was a great showcase of this change. As part of the celebration, WWLTV.com posted headlines from newspapers & websites from around the world. Of the 43 [...]
February 9, 2010 – 10:14 am
Do you have a banner or sign with your company logo on your job sites? If you don’t, you should. It’s cheap advertising. For a few hundred dollars, you can print a couple of signs to advertise your company. This will help build your brand with your customer base because they will see the type [...]
February 2, 2010 – 12:53 pm
In a recent article post on Construction Marketing Ideas’ blog, the author discussed the need to have good communications with prospects and clients. When asking clients what they value most, many responded with quality, keeping promises, and complete, accurate communications. This is a given for many of us who have been in business for a [...]