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Tag Archives: brand

Brand Architecture with Multiple Brands

Is your company adding new divisions and new companies in the near future? Whenever you are faced with company growth especially when going into different geographic markets or industries, it may be time to consider a name change. If you’re company is called New York Construction then obtaining work in Chicago may be difficult. If [...]

Powerful Names

What makes a name work? Think of your vendors, your competition, and even the brands that you buy in the store. What are the brand names that come to mind? Walgreens, Apple, Target, Colgate, Chevy, Nike. You can add a tagline to help describe the company or a descriptive modifier (or as we call it [...]

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