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Author Archives: Rob

We Did It!

Perryn just back into the office after being at the SMPS (Society of Marketing Professional Services) Build Business Conference in Chicago last week and he brought back some hardware for the office. At the SMPS Awards Gala last Thursday evening, The Brand Constructors were recognized with First Place in Tradeshow Marketing for our work promoting [...]

Congratulations to Perryn!

Perryn recently completed his marketing certification so he is now known as a Certified Professional Services Marketer or CPSM. The past 6 months, Perryn has worked independently and with a local study group studying and reviewing the 6 marketing domains: Marketing Research, Marketing Plan, Client and Business Development, SOQs / RFPs / Proposals, Promotional Activity, [...]

The Nuts and Bolts of Brand Marketing

Unlike more tradtional and widely accepted forms of marketing such as advertising used to generate often short-lived bursts of new business from previously un-branded prospecs, brand marketing facilitates exposure to the brand experience while reinforcing the marketer’s value proposition. So, what does this mean, and how the heck do we make it happen. Well, first [...]

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