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Your press kit is fairly universal, but you should customize it based on who you are giving it to and what they’re looking for from it.
Media Breakdown:
– Local & Regional Media – What effect does your news have upon the area?
– Trade & Professional Media – What do you do? For whom? and [...]
Our parent company, Design the Planet, wrote a great post this morning spotlight the transition from newspapers to websites. The recent Super Bowl win by the New Orleans Saints was a great showcase of this change.
As part of the celebration, WWLTV.com posted headlines from newspapers & websites from around the world. Of the 43 headlines [...]
We usually do not talk about clothing brands, but I just read a great move by Lacoste to save their logo by saving the crocodiles. Lacoste will spend $500,000 to help preserve the reptile emblazoned on its shirts, the endangered Gange gharial crocodile, of which only 1,400 remain alive in the wild.
Lacoste joins over 300 [...]
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