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Tag Archives: lowest bidder

Validation

We are consistently working with clients to move out of the lowest-bidder mentality. I know the A/E/C (Architect/Engineering/Construction) industry is riddled with lowest bid RFPs, but it can be done. I recently read an article on BNET.com that discussed two of the main factors we discuss about getting out of low bid.
#1 Position – If [...]

Level the Playing Field – Never!

In the middle of a conversation the other day when something just popped out. I told a client that our basic philosophy is to level the playing field with your competition and then use brand differentiation to tip the scales your way. I have never been able to say it so simply and I wanted [...]

An Article from the Brand Constructors

Our brand marketing guru, Robert Folse, and senior designer/division manager, Perryn Olson, CPSM, recently co-authored an article in the latest Design & Construction Report entitled, “Branding Out of the Lowest Bidder Mentality, Before It’s Too Late!”
Click here to read the branding article or download the entire issue of the Design & Construction Report.
For even more [...]

New Business

Simple, but loaded question. How do you get new business? Of better yet, how do you win bids?
If you say, “lowest bidder” then your business is set up for failure. If you win on price you’re getting beat on all other means and eventually (probably soon), you’ll get beat on price. If you can not [...]

Let’s do business…

In a recent article post on Construction Marketing Ideas’ blog, the author discussed the need to have good communications with prospects and clients. When asking clients what they value most, many responded with quality, keeping promises, and complete, accurate communications.
This is a given for many of us who have been in business for a few [...]

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