Whitepapers & Articles

The Brand Constructors are the experts in Construction Brand Marketing and Construction Websites. We are proud to share our knowledge and expertise with construction trade associations and publications. The Brand Constructors regularly present at construction industry marketing conferences and write for industry publications, including SMPS national and SMPS chapters.

You can read a selection of articles The Brand Constructors have recently written for the A/E/C industry:

• The Oklahoma Marketer, Vol. II 2011, "Why A/E/C Firms Need a Good Website" | pdf of publication
• SMPS SRC Handout - Websites That Work | Powerpoint
• "Branding Out of the Lowest Bidder Mentality, Before It’s Too Late!" - Design & Construction Report, Summer 2010 | pdf of publication
• "Top 10 Things Every A/E/C Website Should Have" - SMPS' Marketer, December 2010
• Handout - How to Hire a Web Design Firm
• Handout - How to Spot Branding Red Flags